In July, Nike helped the country pay “RE2PECT” to Derek Jeter. Now, Gatorade and Jeter are teaming up to return the favor.
This morning, Gatorade unveiled a new 90-second commercial in which Jeter literally and figuratively tips his cap to the fans who have honored him during his final season. Set to Frank Sinatra’s “My Way”, the ad, which will begin airing on September 20, follows the Captain on a special farewell tour through the streets of the Bronx. This journey gives Jeter the opportunity to interact with fans, allowing the Captain to say thanks with various personal touches before culminating with his signature tip of the cap to the crowd at Yankee Stadium.
In addition to the commercial, Gatorade also announced a series of sponsorships that will adorn Yankee Stadium during the season’s final home series against the Orioles. Starting on September 22, the Yankees’ dugout will feature Gatorade equipment, including coolers, adorned with Jeter-inspired logos in place of Gatorade’s G.
Too bad Paul O’Neill didn’t have a farewell tour.
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